Founder and Director, The Adam & Hawa Network
Her story
Harasha is a cause-driven entrepreneur who runs The Adam & Hawa Network. She empowers SMEs to grow their businesses – and themselves – using smart business & branding strategies. Specifically, she champions Influential Branding & Communication as a core business strategy, having personally experienced its power herself.
Harasha’s Passion is in public speaking, writing, training & coaching. She is driven by her Purpose to move people forward – in particular, the underdogs who are yearning to grow the business of their dreams. She also cares deeply about the progress of the Muslim community and channels part of her work to that end.
Her 26-year career has had several interesting changes. She began as a Foreign Service Officer at the Singapore’s Ministry of Foreign Affairs, followed by a managerial stint at SingTel. This accidental entrepreneur then ran a restaurant business called Samar, which she helped grow into a million-dollar business with no advertising. TIME Magazine – in its annual search for ‘the region’s most remarkable places & experiences’ – named Samar in its The Best of Asia list. Harasha was also SME Centre Director at the Singapore Malay Chamber of Commerce and Industry (SMCCI), and together with her team, helped advise more than 5,000 SMEs.
Harasha holds an MBA (Marketing) from NTU’s Nanyang Business School and a Social Science honours degree from National University of Singapore. She also holds the WSQ Advanced Certificate in Learning and Performance (ACLP). She served two terms as a Board Member with the Agri-Food & Veterinary Authority of Singapore (AVA) and is currently a two-term Board Member of Nanyang Academy of Fine Arts (NAFA). She was also Vice Chairman II of DEWI@SMCCI, the women entrepreneurs’ wing of SMCCI.
She is also one of the founding members and the current President of BNI Venus, Singapore’s all-women business referral group that supports female entrepreneurs to reach their highest potential. BNI Venus is the only all-women chapter among the close to 40 BNI chapters in Singapore, & one of the few among BNI’s global network of close to 11,000 chapters.
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As of March 22, 2024
