Mai Morita

Mai Morita

(Japan)
Asian Cultural Exchange Ambassador, Asia Women Leaders Forum (General Incorporated Association)
President and Representative Director, Fam Lab. Co., Ltd.

A cultural producer engaged in international exchange and regional revitalization through sake culture. President and Representative Director of Fam Lab. Co., Ltd.

In 2013, she was selected as the first “Miss SAKE” and began activities to promote sake and Japanese culture. She visited 11 cities in 7 countries, including Brazil, Monaco, France, and the United States, contributing to the spread of sake culture through overseas events and promotional initiatives.

She subsequently developed sake export businesses, inbound tour planning, and brand production. Aiming to balance regional revitalization and cultural inheritance, she has been involved in initiatives that reinterpret the value of sake. Guided by the belief that “toasts and deliciousness transcend borders,” she works to promote international understanding through food culture.

As an AWLF Asia Cultural Exchange Ambassador, she plays a role in connecting Japanese traditional culture with leaders across Asia and works to create opportunities for mutual understanding through cultural exchange.

As of February 25, 2026